NATREL WHIPS UP NEW TREAT THIS SUMMER
By Adnews Staff
Natrel Inc. of Longueuil, Quebec has whipped up a new dessert treat just in time for the summer season. Sealtest 28% whippable dessert cream is initially being launched in the Ontario and Quebec markets with plans to eventually rollout the whipping cream to Western Canada. According to Natrel, the new cream contains natural ingredients and is 20 per cent lower in fat than regular 35% whipping cream. Supporting the launch is a public and media relations campaign from National Public Relations of Toronto featuring Mary Jo Eustace, celebrity chef and co-host of the television show "What's For Dinner." In-store promotions including point-of-sale materials, product demonstrations and coupons will also be used. Sealtest 28% is available in one 500 ml size with a resealable screw cap at grocery and convenience stores where Sealtest products are sold. Promotional materials supporting the launch of Sealtest 28% were created by Scriptum Communications Inc. of Montreal.