SAMSUNG'S IS/OA DIVISION NAMES PR AOR
By Adnews Staff
Samsung Electronics Canada Inc. of Mississauga, Ontario has named an external public relations agency-of-record for its information system/office automation division. Montreal-based Communications Meca was awarded the business based on a referral. According to Mara Sohal, marketing manager for the IS/OA division, Samsung made the move to an external agency because it felt the time was right. Communications Meca will be working with the IS/OA's marketing agency 3H Communications of Oakville and the company's marketing department on the business.
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