HERSHEY FEATURING GLOSETTES IN NEW THEATRE SPOTS
By Adnews Staff
Hershey Canada, exclusive concession partner for Famous Players movie theatres, has launched several new theatre spots as part of its sponsorship of movie previews and feature presentations. The trio of spots, which began running late June and feature Hershey's Glosettes product, were created by Generatorideaworks of Toronto. Stuart Pollock, vice president of marketing, Famous Players, said the spots will run prior to feature presentations and movie trailers. He added sponsorship of the movie trailers and future presentations was another opportunity for both Famous Players and Hershey to co-market their products. The spots are scheduled to run for a year at all 110 Famous Players locations.
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