CADBURY LAUNCHES FAMILY CAMPAIGN
By Adnews Staff
Toronto-based Cadbury Chocolate Canada Inc. is promoting all seven chocolate bars containing Dairy Milk chocolate in one advertising campaign. The campaign, created by Leo Burnett Co. of Toronto, includes the placement of Flashmedia posters in over 1,000 convenience stores across Canada. The posters feature the Dairy Milk family of chocolate bars including Nut Supreme, Gold Mine, Fruit & Nut, Dairy Milk and Hazelnut. Also being featured in the campaign are two new bars Amazon Brittle and Ivory Mountain which launched in June. Three different posters are carrying the messages "7 Ways to Improve Your Day," "7 Reasons to Go Into this Store" and "Collect All Seven." Each poster also includes the tagline "Creamy because of the milk." The 12-week Flashmedia campaign will support television advertising expected to break mid-August. Flashmedia is a division of Toronto-based Gallop & Gallop.