HEINZ FEEDING TWO NEW PET PRODUCTS INTO CANADIAN MARKET
By Adnews Staff
Following a successful U.S. launch last year, Toronto-based Heinz Canada has launched two new pet food products north of the border. Pounce Hairball Treat-ment is a cat food designed to prevent and eliminate hairballs in cats. Reward Party Sack offers three new "party" foods for dogs in one resealable package. Both products are available in grocery stores, pet food shops and retail outlets across Canada. The launch of Pounce Hairball Treat-ment and Reward Party Sack is being supported with in-store POS and through a direct mail campaign. Promotional materials were created by Cabur Graphics of Toronto. Both Pounce and Reward are product divisions of Heinz.
« Back Next »
Comments
blog comments powered by Disqus