BRANNWORLDWIDE RESTING COMFORTABLY
By Adnews Staff
The Toronto office of BrannWorldwide is sleeping better at nights following its win of the Obus Forme Ltd. account. The agency was named North American agency-of-record for Toronto-based Obus Forme following a review that included two additional unnamed agencies. Previously the manufacturer of the OBUSFORME backrest support handled its advertising in-house. Brann's assignment will include developing the Obus Forme brand's strategic marketing communications including advertising, direct marketing, online and merchandising strategies. Brann will also be handling Obus Forme's launch into the U.S. market, where Obus Forme's branding will expand from a medicinal focus to a more general wellness.
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