ENCORE ENCORE, LIPTON TALK BACK IN YAKKITY-YAK PROMOTION
By Adnews Staff
A new promotion from Toronto-based Unilever Canada will have Canadians listening to see if there package of Lipton Sidekicks side dish talks back. The "Yakkity-Yak" promotion, from Encore Encore Strategic Marketing of Toronto, features light sensitive in-pack sound chips that will tell consumers if they are winners. If the consumer is a winner, the sound chip will play a 10-second bilingual message, directing them to call a 1-800 number and enter a code found on the chip. Grand prize winners will attend the Lipton Celebrity Sidekicks Dinner Party in New York hosted by David Letterman's sidekick Paul Shaffer and Quebec's Stephane Rousseau, sidekick to puppet character Madame Jigger. Second prize winners will receive a new Maytag Gemini Range and additional prizes will includes seven piece sets of Lagostina cookware and Lipton Sidekicks sampler packs. The "Yakkity-Yak" promotion is being supported with in-store POS and national radio advertising. The contest for the grand prize Lipton Sidekick Celebrity Dinner Party closes November 3, 2000. The contest for the range and cookware sets/sampler packs closes June 30, 2001. Consumers will also have the chance to win prizes from radio stations across Canada that are supporting "Yakkity-Yak" with on-air promotions.