THEADLIBGROUP TUNES INTO YTV
By Adnews Staff
Toronto-based youth network YTV Canada, Inc. has named theadlibgroup its new advertising agency-of-record. Toronto-based theadlibgroup was awarded the account following a review with four additional unnamed agencies. The incumbent was Amoeba Corp. of Toronto. Theadlibgroup will be responsible for two major areas including YTV's fall launch off-air print campaign and ongoing print requirements throughout the year. The agency will become AOR for YTV on September 1, 2000. Until then, the agency will work on an individual project basis.
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