CANADELLE PICKS BENCHMARK PORTER NOVELLI
By Adnews Staff
Montreal-based Canadelle Inc. has moved its public relations account to an external agency following a referral for BenchMark Porter Novelli of Toronto. Canadelle, which makes WonderBra, Playtex, Daisyfresh, Hanes Her Way and Ralph Lauren bras and intimate apparel, tapped BenchMark to handle its Canadian public relations after previously handling the account in-house. The agency's first project for Canadelle was a public relations campaign to launch the company's Fall/Winter collection. The media events included a runway show for fashion and beauty media in Toronto and Montreal to get a sneak peak at the upcoming season collection.
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