GARNEAU, WÜRSTLIN DRESSING IN HARRY ROSEN APPAREL
By Adnews Staff
Toronto-based mens retailer Harry Rosen has appointed Garneau, Würstlin, Philip Brand Engineering its new agency-of-record. Toronto-based Garneau was awarded the account following an agency review launched mid-May, conducted through the Institute of Canadian Advertising. Also vying for the account was Gee, Jeffery & Partners, Campbell & Partners, Ogilvy & Mather and Zig. Previously the account was handled by Roche Macaulay & Partners Advertising Inc. of Toronto. Roche ended its four-year relationship with Harry in May when the agency was awarded the advertising assignment for Holt Renfrew & Co. Garneau's first project for Harry will be a Fall print campaign with ads running in the National Post, Globe & Mail as well as regional newspapers across Canada.