LA SENZA TO EXPAND INTO LEBANON
By Adnews Staff
La Senza Inc. of Dorval, Quebec has signed a licensing agreement that will see the lingerie retailer expand into Lebanon. The first of up to twelve stores is expected to open in Beirut by October. There are currently 211 stores operating in Canada under the La Senza Lingerie, Silk & Satin and La Senza Girl banners, as well as 75 La Senza and La Senza Girls stores operating in the United Kingdom and the Middle East through various licensing and cooperation agreements. "It is always gratifying to see the international arm of our business continue to grow, and potential licensee companies appear to be delighted that we can clearly demonstrate market success in other countries," said Laurence Lewin, La Senza's president. La Senza Inc. is a wholly-owned subsidiary of Suzy Shier Limited.