FINACTIVE PROMOTES SUMMER TRAVEL INSURANCE
By Adnews Staff
Toronto-based Imperial Life Assurance Company of Canada is promoting its Finactive Travel Insurance summer package with a new ad campaign. The summer travel insurance package covers trips of 23 days or less taken outside the insured's province of residence anywhere in Canada or the U.S., no matter how many trips are taken. Supporting this travel insurance are print ads in Toronto dailies, a direct mail component and a public relations campaign. Also part of the promotion is a family of spokespeople who began traveling in a '55 Chevy convertible yesterday, making appearances at high traffic locations in Toronto. A series of postcards describing their trip will be used in the direct mail campaign. Advertising was created in-house. Public relations for Imperial Life are handled by Opsis Communication & Marketing of Toronto. The campaign runs until mid-July. The package is available until September 15. Imperial launched Finactive, an online financial planning Web site, last October.