Y&R EXPANDS WITH MARKETFORCE
By Adnews Staff
Young & Rubicam, looking to become one of Canada's leading companies in healthcare advertising and communications, has acquired MarketForce Communications of Cambridge, Ontario. Y&R already had a presence in healthcare advertising through its subsidiary Sudler Hennessey. According to Y&R, MarketForce was aquired even though it conflicts with its existing possession. MarketForce and Sudler Hennessey will operate "distinctly" and maintain separate brand identities to mitigate any possible client conflicts. MarketForce, which also operates a Quebec office, has 36 employees and counts AstraZeneca, SmithKline Beecham and Wyeth Ayerst among its pharmaceutical clients.
« Back Next »
Comments
blog comments powered by Disqus