GREY CANADA AND GCI GROUP FLYING ROOTS AIR
By Adnews Staff
Roots Air, the new Canadian full-service business airline launched in June by Skyservice Airlines Inc. and Roots Canada, has appointed Toronto-based agencies Grey Canada and GCI Group advertising and public relations agencies-of-record. Both Grey Canada and GCI Group are owned by Grey Global Group of New York. "This was not a case of merely finding an ad agency or PR agency," Ted Shetzen, executive vice president and chief commercial officer of Roots Air said. "This is about finding a partner to help build what will definitely be one of the most dynamic and exciting brands in air travel." Both agencies will be responsible for North American campaigns. Roots Air is scheduled to make its inaugural flight late this year.
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