GROOME CAPITAL.COM MAKES IMPACT ON TORONTO RADIO STATIONS
By Adnews Staff
Montreal-based full-service investment firm Groome Capital.com has launched a new $400,000 radio advertising campaign in the Toronto market. The 13-week campaign, created by Montreal's Impact Advertising, is airing on Toronto stations CFRB-AM, CHFI-FM, 680 News, CHUM-FM and CJRT-FM in an effort to reach a broad investor audience. Spots began running this week promoting Groome's full-service online product suite. "The launch of the radio campaign is part of our plan to gain recognition for our online distribution of Canadian growth stock research and new issues," Richard Groome, president of Groome Capital.com said. In addition to the new ad campaign, ongoing public relations and integrated communications for Groome Capital.com is being handled by Argyle Rowland Worldwide of Toronto.