CICA COUNTS ON NATIONAL/PDG
By Adnews Staff
The Canadian Institute of Chartered Accountants, based in Toronto, has named National Public Relations and its affiliated Montreal-based ad agency pdg Strategy-Concept as advertising agencies-of-record. National and pdg won the business in a two-month review process which included six unnamed agencies. Previously advertising for the CICA was handled by Communications Bleu Blanc Rouge of Montreal. One of the first projects National and pdg will work on for CICA is a national bilingual print campaign expected to launch this fall. The campaign will be a general awareness effort focused on the chartered accountant profession.
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