AGENCYTHREEPOINTZERO FINDS ROOTS
By Adnews Staff
Toronto-based agencythreepointzero has been hired as creative partner for Roots Canada Inc. Previously the Toronto-based retailer handled its advertising in-house. Agencythreepointzero had been shortlisted for the business with one additional unnamed shop. The first project agencythreepointzero will undertake for Roots is a national campaign involving print, outdoor, television and online advertising scheduled to launch on August 14. The campaign will promote Roots' position as the official outfitter of the next three Canadian Olympic teams. The agency will also work on back-to-school and holiday season campaigns in the near future.
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