GTA COMMUTERS GET FYI TORONTO
By Adnews Staff
One day after Torstar Corp. announced the creation of a free transit paper to be called GTA Today, Toronto commuters yesterday got another media choice with the debut of Sun Media's FYI Toronto, a transit paper available at subway and Go Transit stations. Toronto Sun publisher Mark Stevens said the paper is targeting transit riders not currently reading a paper. Stevens hopes new readers attracted to FYI Toronto will eventually move on to The Toronto Sun and related news Web sites. FYI Toronto's initial print run was between 50,000 and 100,000.
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