PARADIGM APPOINTS SACKE & ASSOCIATES AOR
By Adnews Staff
Toronto-based Paradigm Advanced Technologies, Inc. has appointed Sacke & Associates its agency-of-record, effective immediately. The technology-focused PR and media relations agency won the account in a review with an unconfirmed number of agencies. Previously public and media relations activities were handled in-house. Paradigm provides wireless location-based electronic commerce services. Sacke will provide ongoing North American pubic and media relations for Paradigm. David Kerzner, president and CEO of Paradigm, cited the growth of location-based wireless electronic business and the company's need for effective corporate communications as the reasons for hiring an external agency.
« Back Next »
Comments
blog comments powered by Disqus