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COSMAIR CHANGES NAME TO L'ORÉAL

Montreal-based Cosmair Canada has changed its name to L'Oréal Canada Inc. The name change is part of a decision by Paris-based L'Oréal S.A. to have all countries within the global L'Oréal group share the same corporate identity and look. L'Oréal operates in over 150 countries. "Canadians know our brands but they don't know Cosmair," said Frank Ferlaino, president of L'Oréal Canada. "By changing our name to L'Oréal, there will be immediate recognition." L'Oréal's portfolio of brands includes Biotherm, Laboratoires Garnier, Lancôme and Maybelline.

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