DESCARTES AND PIXSTREAM SEAT PR ACCOUNTS WITH BENCHMARK PORTER NOVELLI
By Adnews Staff
Descartes Systems Group and PixStream Incorporated, both based in Waterloo, Ontario, have chosen BenchMark Porter Novelli as their North American public relations agency-of-record. Descartes, which provides Internet logistics solutions, awarded BenchMark its account through a referral. PixStream markets hardware and software that allows network service providers to manage digital video. BenchMark won the PixStream account following an agency competition with an unconfirmed number of U.S. agencies. Previously both companies handled their public relations in-house. BenchMark has opened a New York City office. BenchMark Porter Novelli of New York is located within Porter Novelli's international headquarters and is headed by vice president Elisse Fulop. The office will serve clients in the North American market as well as globally.