ROGERS AT&T WIRELESS BLOWS OUT THE CANDLES
By Adnews Staff
To mark its 15th anniversary on July 1, Toronto-based Rogers AT&T Wireless will give away Canadian flags in selected Rogers AT&T dealers stores across the country. On June 30, any customer who visits a participating location will receive a 18" x 36" Canadian flag, while supplies last. In addition, Rogers will distribute over 1.5 million "Happy Birthday Canada" cards in Sun Media newspapers on July 2. Each birthday card will include a 15-minute Rogers AT&T Pay As You Go prepaid phone card. Print advertising will support the flag-and-card giveaway. Teaser ads ran in Sun Media publications this week. A full-page ad in yesterday's Sun Media publications depicted a pair of feet up on a chair. The accompanying text read "This weekend you're getting more than an extra day off. Look for your Canada Day gift in your paper this Sunday." Additional print advertising in major dailies across Canada is promoting the flag giveaway. Advertising for Rogers AT&T Wireless is done by MacLaren McCann of Toronto. The company, then called Rogers Cantel, launched on July 1, 1985.