FISHERMAN'S FRIEND REELS IN COMMUNIQUÉ GROUP
By Adnews Staff
Toronto-based TFB & Associates Ltd. has named the Communiqué Group agency-of-record for Fisherman's Friend in Canada. TFB is the exclusive importer and distributor of the Fisherman's Friend lozenge brand in Canada and chose the Toronto-based shop over two additional unnamed agencies participating in a review. "Communiqué represents the type of creative, forward thinking we need to expand our position in a highly competitive market," Stewart Schneider, marketing manager for TFB & Associates, said in a release. Communiqué will be responsible for creative, strategic council and media planning needs for Fisherman's Friend. The agency's first work is scheduled to launch on television airwaves this fall.
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