H.H. BROWN GOES PLACES IN PROSPECTOR SANDALS
By Adnews Staff
H.H. Brown Shoe Co. (Canada) Ltd. of Oakville, Ontario is launching a spring advertising campaign to promote its new Prospector Utopia line of leather sandals and casual outdoor footwear. The national campaign, created by Longbow Communications of Toronto, uses the tagline "They'll take you places." The tagline was originally used in the company's fall campaign, created by Toronto-based Padulo Integrated. Full-page print ads in the May and June issues of Chatelaine, Flare and Today's Parent will be supported with radio spots on stations in the Toronto, Vancouver and Montreal markets. In-store materials, including product information packages and display items, will also promote the new shoe line. H.H. Brown's target market is active, health-conscious Canadians. The new campaign is designed to update the target market about the company's new designs and styles, particularly the "walking on air" feature of the Prospector line. PR for H.H. Brown is handled by Energy Plus Communications of Toronto.