24/7 MEDIA EXPECTING MAIL
By Adnews Staff
Toronto-based 24/7 Media announced the launch of an email division called 24/7 Mail at the CMA convention in Toronto last week. According to the Web advertising company, 24/7 Mail will allow advertisers to reach a targeted audience through email campaigns. The campaigns run on subscriber-based "opt-in" newsletters, discussion lists, product updates and sponsored press releases. "One of the best uses of email we've seen is the sponsorship opportunity on Canada NewsWire press releases," Jay Aber, president of 24/7 Media (Canada) said in a release. "NewsWire emails over 200,000 copies of press releases weekly to investors. A six line message at the bottom of each release with a clickable link has been incredibly popular with marketers trying to reach upscale investors." Stany Bergeron, director of 24/7 Mail Canada, said there are currently one million email names available to advertisers and she expects that number to grow. She added the company has already received interest from and run email campaigns for clients in the financial and IT industries. In addition to Canada NewsWire, 24/7 Mail offers advertisers access to the audiences of email newsletters including: Adventure Lifestyle, Bay-Street, Canada One, TSE and the Family Channel.