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REACTINE REPORTING UPDATES ON RAGWEED AND POLLEN

Pfizer Canada Inc. of Kirkland, Quebec will debut its Reactine Allergy Relief e-Centre this week, offering Canadians an online resource on allergy relief. The e-centre can be accessed from Pfizer's Web site <http://www.pfizer.ca> or the Allergy Asthma Information Association's Web site at <http://www.cadvision.com/allergy/aaia.html>, where allergy sufferers can subscribe to a free monthly report. The report, which is emailed to subscribers, provides updates about what plants and pollens are in force and how to relieve allergy symptoms such as runny noses, sneezes and watery eyes. The launch of the Reactine Allergy Relief e-centre is being supported with a public relations campaign from Strategic Objectives of Toronto.

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