MURALIGHT MEDIA ROTATING ADS IN UNION STATION
By Adnews Staff
Toronto-based Muralight Media will begin greeting commuters through Toronto's Union Station this May when the company launches its "murals of light." The large format projection advertising feature's five rotating ads seen over 7,900 time a day. Paul Baruzzo, president and CEO of Muralight Media explained the advantages of the advertising medium include flexibility and versatility. "There can be a TV Guide format for a television broadcaster or a newspaper can advertise 5 morning 'teaser' headlines to spark reader curiosity," he explained. Baruzzo said advertising time has been donated to charities for the upcoming launch and he has received interest from Global TV for the TV Guide format. The company is also looking to expand its rotating advertising medium to high traffic areas in the U.S. including locations such as New York City's Grand Central Station.