GREY SCORES WITH NEW FEBREZE SPOT
By Adnews Staff
Toronto-based Grey Canada has created a new television commercial for Procter & Gamble's Febreze odor eliminating spray. The 30-second English and French spot launched last week and is scheduled to run throughout the NHL hockey playoffs. The ad features a young boys hockey team, in between periods, with the coach storming into the dressing room yelling "You guys stink!" After looking around the room, the coach pulls a bottle of Febreze out of his bag and starts spraying the players. The spot ends with the team taking the ice and the coach spraying their backs as they pass by. The commercial is targeting the sports apparel and equipment industry rather than the brand's target market of women in the 18-49 year age group to show the product's versatility on a variety of fabrics.