MC DIRECT EXPANDS RELATIONSHIP WITH CENTURYTEL
By Adnews Staff
Toronto-based MC Direct is moving into the wireless business of telecommunications company CenturyTel, Inc. of Monroe, Louisiana. MC Direct, which holds the direct marketing agency-of-record title for CenturyTel's local exchange carrier business, now adds the direct marketing assignment for the company's wireless business to its portfolio. Susan Carr, executive vice president and managing director of MC Direct, said the agency won the additional business based on the work it completed on the local exchange account. The agency will produce several new campaigns for CenturyTel, the first of which launched Tuesday. CenturyTel provides communication services including local exchange, wireless, long distance and Internet access to customers in 20 U.S. states.