BELL MOBILITY DRAFTS VINCE CARTER
By Adnews Staff
A new advertising campaign from Toronto-based Bell Mobility features Toronto Raptor Vince Carter. The campaign, promoting Bell Mobility's $25/200 Real Time rate plan introduced in January, consists of television spots and print ads that began running the last week of March. Advertising, from the Toronto office Cossette Communication-Marketing, will run in Ontario until the last week of April. Sonia Chai, manager of marketing and communications for Bell Mobility, said the company is targeting "cellular intenders" in the 18-34 year-old age group. The $25/200 Real Time plan includes 200 minutes that can be used for talking or Internet access. The new ads support executions Bell Mobility launched in January to coincide with the launch of the new plan.