LOWE LINTAS & DAIKO FORM ALLIANCE
By Adnews Staff
Lowe Lintas & Partners Worldwide and Daiko Advertising in Japan have announced an agreement to form an alliance. As part of the agreement, Lowe Lintas' parent New York-based Interpublic Group of Companies, Inc. will acquire a 20 per cent ownership stake in Daiko. The two companies announced a Review Board would be established to monitor the progress of the alliance. As a result of the alliance, Daiko clients will benefit from Lowe Lintas' agency network in over 80 countries and Lowe Lintas clients benefit from Daiko's presence as the fifth largest agency in Japan.
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