DAVIDS RETURNS TO "HE SAID/SHE SAID" CAMPAIGN
By Adnews Staff
Designer shoe retailer DAVIDS Shoes of Toronto has re-launched its "He Said/She Said" store window advertising based on the success of the campaign last fall. "He Said/She Said" features a darkened anonymous image of a woman and man. The window display was originally launched as part of a larger advertising effort last September when the retailer opened its second Toronto location in Bayview Village. The window campaign features 10 window display panels with the woman and man having a discussion. "Anne" and "Roger" believe they are each discussing the same thing but later discover they are not. "He Said/She Said" returned to DAVIDS store window in mid-March. The campaign is expected to run until the end of April. Advertising for DAVIDS is handled by The Metrick System of Toronto.