VIVACARE.COM OPEN 24/7
By Adnews Staff
A new advertising campaign running in the Toronto market is promoting the new e-health Web site vivacare.com. The campaign is the first work from the site's agency-of-record The Metrick System since winning the account last fall. The campaign broke last Tuesday with a series of billboards, newspaper ads and posters promoting the site. Creative includes text such as "Vivacare.com makes house calls" and "Vivacare.com your 24/7 health store." Radio spots, also running in the Greater Toronto Area, are set to break April 10. Vivacare.com's spring campaign is targeting women in their mid 20's to early 30's. The site provides health information and products for online consumers. The Metrick System was awarded the vivacare.com account last fall through a referral from another client.