TD BANKING ON NEW AD AND MEDIA AGENCIES
By Adnews Staff
Toronto Dominion Bank is the latest financial institution to review its advertising and media accounts, according to a report in the National Post. TD, which acquired CT Financial Services Inc. earlier this year, is in the midst of reviewing both its accounts. The agencies competing have worked for either Canada Trust or TD before. Pitching for the creative account is Harrod & Mirlin/FCB, Canada Trust's incumbent, TBWA Chiat/Day, Gee, Jeffery & Partners and SGCI, all former TD agencies. On the media side, agencies pitching for the business include: Harrod & Mirlin/FCB's media affiliate TN Media, TD's incumbent and Media Buying Services Ltd. which previously worked with Canada Trust. A decision for both accounts is expected within a week. Meanwhile the agency review for CIBC continues with its decision expected by the end of April. Shortlisted for CIBC's account is Palmer Jarvis DDB and Publicis Canada.