ROGERS AT&T WIRELESS IMAGINING TEAMWORK, SPONTANEITY AND BLISS
By Adnews Staff
A new humorous advertising campaign for Rogers AT&T Wireless continues to build on the theme "Imagine" first introducted when the brand launched a new identity earlier this year. Three new spots, "Zipper", "High Fashion" and "Wedding", are designed to communicate the message Rogers AT&T Wireless is "wireless, only bigger." In "Zipper", a businessman in the middle of a presentation is seen checking the text message on the screen of his ringing phone. After reading the message, he turns around and zips up his pants, before continuing. A smiling woman in the room used her Rogers AT&T Interactive Messaging device to alert the man. The spot ends with the tagline "Imagine Teamwork." In "High Fashion" a model is seen jet-setting around the world as two fashion designers attempt to pick the perfect location. The ad ends with the tagline "Imagine Spontaneity". The three TV commercials are supported with print and outdoor advertising from Toronto-based MacLaren McCann.