ONTARIO POWER GENERATION SPARKS INTEREST IN WOLF GROUP
By Adnews Staff
Ontario Power Generation has appointed Toronto-based Wolf Group as its advertising agency-of-record. Wolf was awarded the account following a competition with an unconfirmed number of agencies. The agency will be responsible for creating an integrated communications program that will speak to all targets of OPG including business to business and employees. Over the next ten years, OPG will focus on supplying electricity to wholesale and large customers in the Ontario markets. Plans to expand its activities into the U.S. market are also being considered.
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