IBAC OFFERING THE BEST DEAL
By Adnews Staff
The Insurance Brokers Association of Canada is launching a new ad campaign from Toronto-based Gee, Jeffery & Partners. The Toronto-based association is using television and print advertising to illustrate IBAC members are ready to deliver competitively priced insurance as well as provide a high level of service. In one spot, "Insurance Shopper's Network", two television people are seen pitching a "bargain-priced" policy on a television shopping show. The spot ends with the text reading "The Insurance Shopper's Network doesn't exist. Fortunately, we do. For your best deal, look for this sign". In another spot "Insur-O-Rama", a big-box style store with aisles full of insurance policies is shown. As the spot continues, it is revealed the store does not exist but "that your best deal does" with an independent insurance broker. Both spots end with the IBAC logo prominently featured. The campaign launched earlier this week and is running on network television and is supported with print advertising in national magazines.