GLOBE AND MAIL HIGHLIGHTING WHAT'S INSIDE
By Adnews Staff
The Globe and Mail's new national advertising campaign is designed to highlight the Toronto-based newspaper's editorial content, quality and value. The campaign, which launched yesterday, feature's the tagline "Well written. Well read" and includes transit, outdoor, radio, television, print and in-paper advertising. "The new 'Well written. Well read.' positioning celebrates the quality of the writers of The Globe and Mail and the quality of the readers who read it," Jack Nearly, executive vice president and chief creative officer, BBDO said in a release. According to Ali Rahnema, vice president, marketing, Globe and Mail, the new campaign is a logical extension of the newspaper's previous campaigns, focusing on quality and content. Advertising for Globe and Mail is done by Toronto-based BBDO Canada. PR for The Globe and Mail is handled by Environics Communications of Toronto.