PALM PICKS UP WHERE JETTA LEFT OFF
By Adnews Staff
Montreal-based Palm Publicite Marketing is launching a new series of Volkswagen Jetta ads that pick up where the brand's previous campaign left off. Last Spring, Palm created a series of new television commercials for Jetta that saw the introduction of two new characters. The characters noticed each other the same time they noticed the Jetta. The commercials ended asking questions as to what would happen next between the two. Well, those questions are about to be answered as Palm gets set to launch its new series of commercials for Volkswagen Jetta. A two-week teaser campaign began running on Monday to re-acquaint viewers with the original ads and build interest in what develops next. March 13 the new series of commercials will launch on major networks throughout Quebec picking up where last year's series left off as well as following the adventures of the same two characters. The new commercials are scheduled to run throughout the Spring and Fall of 2000.