KULEBA & SHYLLIT SHOPPING AT CLOVERDALE MALL
By Adnews Staff
Toronto-based Cloverdale Mall has appointed Kuleba & Shyllit as its new advertising agency-of-record. The Toronto-based agency was awarded the account following an agency review that included incumbent G/COMM Marketing, Wolf Group, Taylor Marketing Network, Impact North Advertising and MGA. The first project Kuleba & Shyllit completed for Cloverdale was a new advertising campaign that brands Cloverdale as "the neighborhood shopping centre." A teaser newspaper campaign launched Wednesday and will be followed by transit and newspaper advertising, a direct mail campaign and in-store signage breaking March 13. The campaign runs until mid-April.
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