SAATCHI & SAATCHI REVS UP FOR TOYOTA CELICA
By Adnews Staff
Toronto-based Saatchi & Saatchi is all revved up after launching a new ad campaign for Toyota Canada Inc. of Toronto. The campaign is promoting Toyota's Celica using outdoor advertising, newspaper-inserts and a new spot for television and theatres. The 30-second ad called "Revs" features exterior and interior shots of a silver Celica. The camera zooms through the taillight to get inside the car and then zooms in on the driver who is seen smirking. The spot ends with the image of a glowing green heart pounding in tune with the revs of the engine. The voice over says "looks like you're the one who's all revved up." The campaign is running in English and French.
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