PRIME OUTDOOR EXPRESSING NEW AD MEDIUM
By Adnews Staff
Toronto-based Prime Outdoor has launched a new advertising medium. The company is offering full color ads approximately 4' x 7' on the upper rear exterior section of the Airport Express Buses. The 12 luxury coaches operated by Pacific Western of Mississauga, Ontario, run 24 hours a day, 365 days a year. The buses travel from Lester B. Pearson airport to downtown Toronto hotels and subway stations. The advertising provides advertiser's a new medium to target consumers in the downtown core, airport traveller's and drivers on the expressways used by the buses. The first ads, from Samboro Luggage, began running March 1.
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