CLICK2ASIA LAUNCHES NORTH AMERICAN CAMPAIGN
By Adnews Staff
Click2Asia, an Asian Internet Portal based in Los Angeles, has launched a new North American advertising campaign featuring the company's first television commercial. The campaign is running nationwide in the U.S. and in the Toronto and Vancouver markets in Canada. The spot, which broke on Saturday, features 20 Asian actors and illustrates the content found on the different areas of Click2Asia's online community. The two month US$2 million to $3 million campaign will also include print and outdoor advertising launching by the end of the month based on the same themes illustrated in the television spot. Advertising for Click2Asia is handled by SAESHE Advertising of Los Angeles. Media is handled by Admerasia of New York.