HONEST ED'S OPTICAL DEPO SEES CLEAR WAY TO HELP THE HOMELESS
By Adnews Staff
A new promotion from Honest Ed's Optical Depo is helping Toronto's homeless stay warm this winter. For the entire month of February, the retailer will donate $5 from every pair of designer glasses sold to Project Warmth, a program that distributes sleeping bags and warm clothing to the homeless. To support the program, direct mail and print advertising are promoting the $5 donation. Honest Ed's Optical Depo is located on the main floor of Honest Ed's bargain shopping centre located in downtown Toronto. Advertising and PR for the Optical Depo is handled by Michael Communications of Toronto.
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