FIDO CAMPAIGN FEATURES MAN TALKING TO HIS BEST FRIEND
By Adnews Staff
Microcell Solutions Inc. of Montreal has launched a new campaign for its Fido service. The ads feature a series of dialogues between dogs and their masters highlighting both the flexibility and uniqueness of the Fido service. Fido users are seen sharing what attracted them to the service through a testimonial-like concept. Print and television launched in conjunction with a new Fido consumer promotion, which offers a Nokia PCS handset for $50, smart card included and a bonus Mobile Accessories kit, with activation of any $40 or $100 monthly package. The promotion runs until March 26. The campaign, from Montreal-based Bos, follows the same style as previous Fido campaigns including simple messages and black and white color. PR for Microcell is handled by Opsis Communications & Marketing Inc. of Toronto.