GTHBA BUILDING CONFIDENCE IN NEW CAMPAIGN
By Adnews Staff
The Greater Toronto Home Builders Association is launching a new advertising campaign to build confidence among new home buyers and homeowners who are renovating. The GTHBA believes it is the first campaign that promotes new homes and renovations generically. Two different messages are included in the campaign. The New Home message will be seen through outdoor advertising and the Professional Renovator message will be seen through a series of print ads in magazines. Forty backlit billboards throughout the Greater Toronto Area will be featuring images that focus on the simple joys of life. The print advertising campaign, running in StarWeek, Canadian House and Home and Toronto Life magazines, includes three different images, a paintbrush, ladder and tape measure, all missing a part. The text asks the question "Is your renovator missing something?" The tagline "Greater Toronto Home Builders Association - Building Confidence" is used in all advertising. The GTHBA developed its campaign in partnership with the Toronto Star, The Residential Alliance of Building Trade Unions, Enbridge Consumers Gas and the Royal Bank. Outdoor advertising runs from February to May and again from September to November and print advertising will be seen in April, May, September and October. Advertising for the GTHBA is done by Ryan Edwards Communications. Public relations is handled by Media Profile. Both agencies are based in Toronto.