BBM ROLLS OUT METER SERVICE
By Adnews Staff
Toronto-based BBM Bureau of Measurement has signed multi-year agreements with Canadian broadcasters, specialty channels and advertising agencies to support the rollout of its national meter service. The BBM meter service will be expanded from Vancouver to the Ontario and Quebec markets. BBM has been operating a people meter panel of 500 homes in Vancouver since September 1, 1998. With the rollout, BBM will add 750 homes in Ontario and 365 homes in Quebec by the Fall and by September 2001, add an additional 115 homes in Quebec and 380 homes in the balance of Canada. Included among those who have signed a five year agreement with BBM are: CanWest Global, Chum Television, WIC Television, CTV, Canal Famille, Carat Strategem, Cossette Communications, Genesis, HYP&N, Padulo and True North Communications.