LABOURLINK HIRES MICHAEL
By Adnews Staff
LabourLink has hired Michael Communications of Toronto for its public and media relations activities. LabourLink is a pilot project running in the GTA Greater Toronto Area that provides employment support and helps the homeless find work. The program, which launched 6 months ago, is supported by Human Resources Development Canada and is operated by Dixon Hall, a multi service agency in Toronto. LabourLink was interested in Michael Communications after hearing about the PR work the agency does for Project Warmth, a program that distributes sleeping bags and warm clothing to the homeless. Michael Communications will be launching a media relations campaign throughout the GTA to raise awareness for its newest client.