T1 TURNS TWENTY
By Adnews Staff
Tilley Endurables Inc. of Toronto is celebrating the 20th anniversary of the first Tilley Hat, now called the T1. The company was founded in 1980 by Alex Tilley who, tired of hats that blew off his head, sank when they fell in the water or shrunk when they got wet, created a hat specially designed for sailing. The Tilley Hat would then become the first in a series of travel garments and accessories from Tilley Endurables. Today travellers can find Tilley items at five family-owned stores in Toronto, Montreal, Buffalo and Vancouver or through the Tilley Endurables catalogue. Tilley Endurables products are also sold through associated dealers in 14 countries around the world. To celebrate the 20th anniversary of the Tilley T1, the company has launched a cross Canada media tour. In addition, a 20th anniversary media kit has been specially created and distributed nationwide. Alex Tilley is also working closely with his daughter and vice president of marketing and merchandise, Alison Tilley, who is being prepared to eventually succeed her father. PR for Tilley Endurables is handled by Cohn & Wolfe of Toronto.