MIKE BULLARD WATCHING BELL EXPRESSVU
By Adnews Staff
Toronto-based Bell ExpressVu has signed a one-year endorsement agreement with Mike Bullard, host of Open Mike with Mike Bullard. As official spokesperson, Bullard will appear in several television commercials for the satellite TV company and make personal appearances on behalf of Bell ExpressVu at special events. Three spots featuring Bullard in his new role launched earlier this week. The 30-second commercials promote Bell ExpressVu's $199 price point and feature Bullard asking Canadians "What can you get for $199?" In one spot the answer is Italian loafers, in another it's an espresso machine and in the third it's a pair of canaries. In each spot Bullard announces that for the same price a person could get Bell ExpressVu satellite TV. Public appearances by Bullard for Bell ExpressVu will be announced as they are confirmed. The new commercials were created by Cossette Communication-Marketing of Toronto. This is the second time Bullard has worked with Bell ExpressVu. He first worked with Bell ExpressVu on a project basis last fall when he appeared in a two-minute direct response advertisement.